Nobody likes being scammed. Knowing that someone has told you a story that is not entirely true in order to convince you to give them money leaves us all feeling angry and insulted. Rightly so. We have learned to recognise it in many contexts, like marketing calls and tv advertisements,where we easily acknowledge when some one is trying to rip us off. But in other areas we seem reluctant to recognise that the people saying they are helping might not be. Like some organisations promotion of Autism Awareness Month.

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